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National Repository of Grey Literature

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VLIV HNOJENÍ LÉČIVEK NA KVALITU PRODUKTU A JEHO VYUŽITÍ FLAŠKOVÁ, Jana The aim of my thesis was processing a literature review on the topic: The influence of medicinal plants fertilization on the quality of the product and its use. In the first part I focused on general characteristics of medicinal plants, the substances contained, methods of sowing and planting, storage and elicitation. In the second part of my work was a priority to highlight the differences in cultivation, nutrition and fertilization of various species of medicinal plants further evaluation of the quality of drugs and their use in various fields of modern western medicine.In the third part, I suggested the optimal way of fertilization of selected medicinal plants and suggested processing product technology for private farm. Detailed record

Monitoring spokojenosti zákazníků v Oční optice Iveta Šefčíková Šefčíková, Iveta ; Bursíková, Marcela (advisor) ; Tesař, Tomáš (referee) Teoretická část charakterizuje spokojeného zákazníka, základní principy péče o zákazníka i vytváření prostředí pro spokojeného zákazníka. Dále tato část pojednává o loajalitě, kvalitě, jedním z nejdůležitějších atributů spokojenosti zákazníka a zdůrazňuje specifika služeb, jenž na spokojenost zákazníků působící. Pomocí písemného dotazování byla zjištěna pravidelnost návštěvy prodejen očních optik obecně, i pravidelnost návštěvy Oční optiky I. Š., jaká kritéria jsou zásadní pro volbu prodejny oční optiky, jak jsou respondenti spokojeni s šíří poskytovaných produktů a služeb, pracovníky, prostředím i výší cen v Oční optice I.Š., zda by respondenti v Oční optice I.Š. něco měnili a zda by služby Ivety Šefčíkové doporučili svým známým. Na základě analýzy dotazníků byl sestaven návrh pro zlepšení. Detailed record

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